Vim li cas kev mus pw hav zoov dheev raug hluav taws?
Thaum nws los txog rau kev mus pw hav zoov, ntau tus neeg xav tias nws yog ib qho chaw so hauv Tebchaws Europe thiab Tebchaws Meskas.Qhov tseeb, tom qab muaj kev sib kis, cov qauv ntawm kev mus pw hav zoov tau pib thoob ntiaj teb.Raws li kev mus ncig deb txwv tsis pub, kev mus ncig luv luv thiab kev so hauv plawv nroog me me tau nce siab, "kev mus pw hav zoov kub taub hau" tau pib cheb thoob plaws thaj av, dhau los ua thawj qhov kev xaiv rau tsev neeg sib sau ua ke, phooj ywg mus ncig, thiab kev sib cuag. nrog rau sab nraum zoov, thiab theem ntawm frenzy yog tsis tsawg tshaj li nyob rau hauv cov teb chaws Europe thiab lub tebchaws United States.
Daim ntawv tshaj tawm thoob ntiaj teb Camping 2022, luam tawm los ntawm Lub Tuam Txhab Kev Tshawb Fawb Kev Lag Luam Ntiaj Teb, qhia tias kev lag luam thoob ntiaj teb kev mus pw hav zoov yuav tsum loj hlob los ntawm $ 62 nphom hauv 2021 txog $ 68.93 nphom hauv 2022, ntawm kwv yees CAGR ntawm 11.2%;thiab los ntawm 2026, lub ntiaj teb no mus pw hav zoov lag luam Lub ntiaj teb no mus pw hav zoov kev lag luam yuav tsum loj hlob los ntawm ntau tshaj 45% mus txog US $ 100.6 billion los ntawm 2026. TikTok muaj ntau cov yeeb yaj duab hais txog mus pw hav zoov, surfing thiab hiking nrog ntau pua lab tus views, uas yog nrov heev ntawm cov pab pawg neeg txawv teb chaws.
Nyob rau hauv lub sijhawm tom qab muaj kabmob sib kis, tib neeg txoj kev txaus siab rau kev ua si sab nraum zoov txuas ntxiv mus ntxiv, thiab kev mus pw hav zoov tau dhau los ua lub tsheb tshiab rau kev ua si sab nraum zoov, coj cov hauv kev tshiab rau kev txhim kho.
Thaum Lub Tsib Hlis 5, Xiaohongshu tshaj tawm cov ntaub ntawv ntawm Tsib Hlis Hnub so, uas qhia tau hais tias qhov chaw pw hav zoov kub taub hau ntawm lub platform tau nce mus rau peb lub xyoo sib law liag, thiab cov ntaub ntawv qhia tau hais tias tom qab kev tshawb fawb ntim ntawm Tsib Hlis Hnub so hauv 2020 tau nce 290% xyoo. -on-xyoo, thiab Tsib Hlis Hnub so hauv 2021 tau nce 230% xyoo-rau-xyoo, xyoo no Lub Tsib Hlis Hnub, kev tshawb nrhiav txog kev mus pw hav zoov ntawm Xiaohongshu tau nce 746% xyoo-rau-xyoo.Hornet's Nest cov ntaub ntawv tseem qhia tau tias thaum lub Tsib Hlis Ntuj, qhov muaj koob npe ntawm "kev mus pw hav zoov" tau mus txog qhov kawg ntawm keeb kwm ntawm ntau lub vev xaib, nrog qhov nruab nrab nce ntau dua 130%.
"Txij Lub Ib Hlis mus txog Lub Plaub Hlis 2022, tus naj npawb ntawm cov neeg siv uas tau kos npe rau kev mus pw hav zoov los ntawm Ctrip yog ntau dua tsib npaug ntawm tag nrho xyoo 2021, thiab raws li Ctrip, qhov nrov ntawm lo lus "mus pw hav zoov" tau mus txog qhov kawg ntawm keeb kwm thaum lub sijhawm. hnub so May Day.Raws li Ctrip, thaum lub Tsib Hlis Hnub so, qhov nrov ntawm lo lus "chaw pw hav zoov" tau mus txog qhov siab tshaj plaws txhua lub sijhawm, nrog rau 90% lub limtiam ntawm lub limtiam nce hauv kev tshawb nrhiav thiab kev tsav tsheb rau kev lag luam kev lag luam ntawm qhov chaw, nrog rau cov chaw pw hav zoov hauv Guangzhou, Shenzhen thiab Boluo muaj kev nyiam tshaj plaws.Thaum lub caij so, kev hloov pauv ntawm cov khoom siv mus pw hav zoov xws li cov tsev pheeb suab loj, canopies, folding rooj thiab cov rooj zaum, thiab cov hnab pw tsaug zog tau nce ntau dua ob zaug hauv ib xyoos ntawm Taobao, Jingdong, thiab Jindo.2022 tau pom 800% kev loj hlob ntawm cov khoom lag luam mus pw hav zoov ntawm lub platform kom deb li deb.
Xyoo 2022 yog hu ua "thawj xyoo ntawm kev lag luam mus pw hav zoov", nyob rau hauv cov ntaub ntawv ntawm lwm yam kev lag luam tourism raug thaiv, mus pw hav zoov zoo li lub caij ntuj nag los cawm txhua tus neeg txoj sia.Raws li tsab ntawv ceeb toom los ntawm Ai Media Consulting, lub lag luam tseem ceeb ntawm Tuam Tshoj txoj kev lag luam mus pw hav zoov yuav ncav cuag 74.75 billion yuan hauv 2021, nce 62.5% xyoo-rau-xyoo, thiab kev lag luam loj yuav yog 381.23 billion yuan, nrog 58.5% xyoo- kev loj hlob ntawm lub xyoo.Nws cia siab tias lub lag luam tseem ceeb ntawm Tuam Tshoj txoj kev lag luam mus pw hav zoov yuav nce mus txog 248.32 billion yuan hauv 2025, thiab kev lag luam loj yuav ncav cuag 1,404.28 billion yuan.Ai Media Consulting ntseeg hais tias nrog kev txhim kho kev noj qab haus huv, ntau thiab ntau tus neeg tau txais kev pab tau koom nrog cov kev ua ub no, mus pw hav zoov thiab nws cov kev lag luam muaj feem xyuam nrog qhov chaw loj hlob hauv Suav teb.
Tuam Tshoj txoj kev lag luam mus pw hav zoov yog nyob rau theem pib ntawm kev lag luam kev loj hlob, tam sim no camping kev lag luam nkag tus nqi ntawm 3%, tseem yog ib tug niche ua lag luam, piv rau tam sim no US thiab Nyiv lub mature camping lag luam, lub domestic camping kev lag luam nkag mus rau qhov chaw loj hlob.Tam sim no, kev tshaj tawm xov xwm thiab kev tshaj tawm tau nce kev nkag mus ntawm kev mus pw hav zoov ntawm cov tub ntxhais hluas, thiab cov chaw pw hav zoov zoo nkauj tau maj mam nthuav tawm los ntawm cov nroog loj hauv nroog lossis cov nroog ncig mus rau lub nroog thib ob, thib peb thiab thib plaub.
Yav tom ntej, kev mus pw hav zoov yuav maj mam nkag mus rau tib neeg lub neej thiab dhau los ua ib txoj hauv kev tseem ceeb tshaj plaws ntawm kev lom zem rau pej xeem.
Yog li ntawd, nrog cov qauv ntawm kev mus pw hav zoov ua ntau thiab nrov ntawm cov pej xeem, fashionable thiab yooj yim mus pw hav zoov cov khoom yuav nrov dua li high-end thiab exquisite camping khoom.Khaws qhov muag kaw ntawm Boomfortune, ua tib zoo mloog rau ntau lub siab kawg thiab zoo nkauj mus pw hav zoov cov khoom tshiab hauv online!
Post lub sij hawm: Feb-06-2023
